Rebranding a French Creative Agency

Idoine’s visual identity was the first project I led after joining the agency as Art Director. Established in France since 1994, the agency had built a strong reputation in retail, workplace design, graphic design, and turnkey architectural projects.

The rebranding aimed to modernize its image while honoring its heritage. The new identity was designed to highlight the agency’s expertise, values, and multidisciplinary approach through a contemporary, clear, and impactful visual language.